Talk about the development trend of home self-test

New in vitro diagnostics

Home self-testing is undoubtedly a popular track for in vitro diagnostics. Because its imagination space is large enough, when the traditional in vitro diagnosis field is facing the pressure of centralized collection and DRG, it does not belong to the scope of medical insurance, but is more of a "home self-test" of consumer attributes, which has become the new darling of in vitro diagnosis enterprises.

However, the home self-test has just entered the development period, and the cake is big, and it still stays at the level of imagination. How big it can be has not been verified. Although Nuohui has already achieved more than 100 million yuan in both poop-poop and faint tubes, the authenticity of the data is still being questioned by people in the industry.

Recently, the Wangjing area of Beijing can place an order on the US delegation for the detection of 12 respiratory tract molecules in 19.9 yuan, take samples at home, and produce the results in 3 hours. To be honest, look at this test, it is really fragrant. As long as 20 yuan, go to the hospital and stop when you have time. The key is not to go out.

Although this test is done in the laboratory, it is a cousin of "home sampling" and "home self-test". It is more convenient to do the test without doing it yourself. It can be seen that in the field of home self-testing, not only in vitro diagnostic enterprises are eager to try, but also large Internet enterprises are eyeing covetously.

The consumption attribute of "home self-test" is very strong, unlike going to the hospital for testing, all decisions are made by the doctor who issues the bill, and the products of self-test are chosen by the end consumers themselves, just like other health consumer goods. How to urge consumers to place orders is easy for Internet enterprises, such as big V grass planting, short video drainage, advertising bombing and subsidy promotion. Once consumers recognize the value and form the habit of re-purchasing, the business will be completed. Traditional in vitro diagnostic enterprises have to learn a lot from consumer goods sales in To C market.

With mobile phone appBindingthe benefits

Home self-test can be combined with mobile phone APP. The most common is the chromatography test paper plus mobile phone APP interpretation. In fact, for most people, the interpretation ability of mobile phones is almost the same as that of the naked eye, but for those who have vision defects or cannot read the instructions, the automatic interpretation of mobile phones will be of great help. But even without a cell phone, he could find someone else to help interpret. So combined with mobile phones, the biggest benefit is not interpretation, what is that? But through the APP to achieve big data collection, analysis and management.

1, personal health monitoring management

Especially for chronic diseases, such as blood sugar, creatinine, uric acid, and blood coagulation, these are usually tested in hospitals. Each indicator will have a reference range. If it exceeds, it is an abnormal value. But this reference range is a range for a population, and for an individual, it does not necessarily match exactly. It is possible that the detected value still falls within the reference range, but for him personally, it is already an abnormal value. Through the contact monitoring of individuals, a personalized reference range can be formed, thus forming personalized health management.

2, group health monitoring management

One person has accumulated enough data to allow health monitoring of the individual. A group of people have accumulated enough data to analyze the occurrence and evolution of diseases from multiple perspectives, such as age, gender, eating habits, and living habits. AI can summarize data and guide healthy lifestyles, especially in line with the term "digital therapy".

3, the monitoring and management of the community spread of infectious diseases

The advantage of self-test is that it is completed at home without queuing. I think everyone has a deep understanding of this. In addition, with the addition of networked APP, monitoring data can be quickly aggregated. From the perspective of the city, the spread trend of infectious diseases can be identified more quickly, so as to implement the corresponding management mode.

Which indicators of home self-test will sell well

Products that can be re-purchased can shine at home. If it is an acute disease, hurry to the hospital is the topic. So which products can form a re-purchase?

For example, respiratory tract monitoring is often a virus infection, a common cold, and self-healing within 7 days. It is also meaningful to judge whether to go to the hospital for treatment through self-testing or self-sampling at the time of initial infection.

For example, LH, ovulation monitoring test paper, in order to find the time of conception, must do a lot of test paper, let APP remember and analyze the data, give the best time of conception.

For example, uric acid, creatinine, and urinary albumin can monitor kidney function and watch for the progression of chronic kidney disease.

For other chronic diseases, such as Alzheimer's disease, if Aβ protein can be measured through tears, it can pay attention to the progress of Alzheimer's disease.

In addition, the detection demand for depression is also a kind of rigid demand. If you can find clear markers, you can test the level of markers at home, pay attention to whether you are in a state of anxiety, and remind yourself to adjust in time and stay healthy.

Home self-test technology platform

1, Electrochemical platform

Fingertip blood glucose testing is undoubtedly the most successful home self-test electrochemical detection. It is simple, easy to use and results quickly. If uric acid, creatinine, inflammation indicators, hormones, etc. can be integrated into the electrochemical platform now, it must be the leader in the direction of self-testing! Unfortunately, this product is difficult to do, there is no commercial, but the concept of many companies, especially graphene electrochemical sensors, in the field of scientific research is very popular, many IVD enterprises have joined the research, hoping to have a good future.

2, Microfluidic Platform

The most famous company is LumiraDx. Gates Fund has invested in it and Bill Gates has brought the goods himself. Microfluidic printing card, in the future is very promising. However, the current life is not good either, and the application of home self-test is still needed. Domestic microdots have also done microfluidic detection of coagulation for LumiraDx. I feel that the application of coagulation direction is quite clear, and there may be enterprises running out.

3, immune chromatography

As an immunodiagnostic product, the immunochromatography technology at the bottom of the chain has shined brilliantly in recent years. The simplest is the best. What it needs is an application scenario. Immune chromatography has a natural advantage for home self-testing. Before the aforementioned electrochemistry and microfluidic control can be applied in a large area, chromatography will have an unshakable position.

4, dry chemical test paper

The main product is urine test paper. Although the product is very simple and the design is very old, there are still overseas companies that have obtained financing in the near future in combination with mobile phone APP applications.

Summary

Home self-testing requires simple testing and best fool-like operation. For items that require continuous testing, combined with big data learning and analysis, aiming at health management, there will be a place for personalized health management in the future.