1. as a markeer how I gather information

The marketing department often needs to provide a lot of information, upward for leaders to make decisions, horizontal for colleagues, that is, training, and downward for customers, agents and other downstream industrial chains.

How does information come from? How to find information quickly? How to process information and reflect the value of information?

Hope in“operation”(method) and“device”(Tools) Enrich everyone's tools and means to grow together.

 

2. first distinguish what is one, two, three, four hand information: 

2.1First-hand information: the source of knowledge

1978Nobel laureate in economics Herbert·Simon is in1973Years ago, with collaborator William·Chase co-published a paper on chess masters and novices, proposing for the first time the acquisition of professional skills.“Ten-year law”He found that the long-term memory of chess masters has5-10Ten thousand chess blocks, he speculated that it would take ten years.

1976Based on Simon's research, Erickson further expanded the research of chess masters and published a paper with him.

1993Erickson and two other colleagues published a paper, "The Role of Deliberate Practice in Professional Performance," based on extensive research. This is first-hand knowledge.

2.2Second-hand information: faithfully report first-hand information

2016In 2002, Erikson, the main author of the paper, found that his ideas had been misread, and then in addition to this book——Deliberate Practice. Erikson emphasizes in the book that there is no certain time threshold that can guarantee a person to become a master.

Students engaged in music education in18Before the age of, the average training time spent on the violin is3420hours, while the outstanding violin students practiced on average5301hours, the most outstanding violin students practiced on average7401Hours.

And deliberate practice is also highly related to talent and practice methods. It is useless for low-level people to be diligent for many hours.

These books are second-hand information.

2.3 distinguish between facts and opinions

Fact(Facts):
Something that has happened or is known to exist and can be proved by evidence.

Facts can be events or information that can be verified by verifiability, I .e., by evidence, statistics, documents, etc.

Opinion(View):
A personal opinion or judgment on a subject, without proof.

Opinions are highly influenced by a person's feelings, thoughts, opinions, desires, attitudes, experiences, understandings, beliefs, values, etc., which cannot be tested by concrete evidence. Therefore, due to individual differences, everyone has different views on something.      

3. value first-hand information

Personally, I think first-hand information is discovery, and all hearsay doesn't count.

Research experts, customers, site visits

Special writing research to be supplemented

Traceable and verified second-hand information

4. extensive collection of second-hand information

Example: Finding the Clinical Significance of an Item

1Just find an indicator (abcamFind an antibody on it that I have never seen before.Anti-mTOR)

2Search by keywordpubmed, can't understand the whole translation, corresponding to the disease. (Anti-mTORSearch out only28articles,2023Year9Month10The day ends. Transplant therapy, tumor-related pancreatic cancer, cholangiocarcinoma, renal cell carcinoma, colorectal cancer, breast cancer)

3Choose the direction related to the company to study carefully (first look at the key articlesnature,science,cell,jama,lancetand so on, individual diseases have focused literature,mTORExcept for one article.CELLI don't know anything else, if necessary, I can check the influencing factors carefully).

4Generally, passive research is somewhat related to find a meeting point, and specific application tool analysis (mTORFeeling is a potential target for tumors, and it is not clear whether it can be used for detection)

         

4.1Competitive Product Description

Rochehttps://elabdoc-prod.roche.com/eLD/web/us/en/home

In addition to Roche, other import enterprises should also have, welcome to add.

Domestic enterprises: mainly rely on agents and customers, general agents countersign a number of companies, and agents have no obligation to protect all company documents not outside. Customers, general customers directly throw the outer package and instructions into the cold storage or refrigerator after receiving the goods, and ask the teacher to help keep them.

Domestic enterprises that do not have a large scale: ask grandpa to sue grandma to find slowly, the original company's sales, insiders, colleagues and friends.

4.2Website,Company official website, general historical information company product pictures will be placed on the website, most of the news in the public number and other channels.

Government website, local drug administration collection, policy release

FDA:https://www.fda.gov/medical-devices/device-advice-comprehensive-regulatory-assistance/medical-device-databases

Tenderhttp://ctbpsp.com/#/

NMPARegistration information queryhttps://www.nmpa.gov.cn/ylqx/index.html (Upper left domestic device)

Registration review report, guideline queryhttps://www.cmde.org.cn/(Information disclosure)

Patent Inquiryhttps://pss-system.cponline.cnipa.gov.cn/conventionalSearch

Quasi/listed companyIPOand annual report data queryhttp://kcb.sse.com.cn/renewal/(Shanghai Exchange Kechuang Edition

 

4.3Booksrecommend others have recommend.

"Drug Life Cycle Management", "Medical Science and Technology Innovation Process", "Rapid Detection Technology of Immunochromatographic Test Paper", "Basic Theory and Application of Chemiluminescence", "Real-Time Quantitative"PCRIn Vitro Diagnostics Industry Blue Book12345"

Due to the continuous industry, in addition to books on technology and general management, there is a lack of books on experience, such as short videos, Taobao, micro-business and knowledge payment. At least one can be chosen.IVDThere is really a lack of systematic summary of books. I hope you can pass on your experience and help if you have the opportunity.IVDThe industry continues to grow.

4.4literature,

English:

Pubmed https://pubmed.ncbi.nlm.nih.gov/

Mutual aid in scientific research and literaturehttps://www.ablesci.com/

Sci-hub https://sci-hubtw.hkvisa.net/(After being blocked, most of the documents that can be found have been made public in official website, and most of the non-public documents have not been found in the past two years);

Guidance consensus:

Medical Mai Tonghttps://guide.medlive.cn/

Daoist Babahttps://m.doc88.com/(see one-click download for oil monkey plug-in)

Baidu Academichttps://xueshu.baidu.com/

 

4.5Conversation

There are some things that are said to have everything. In fact, only a few people at the core know the situation, or those who are actually implementing it know the situation. There is generally no second-hand information, there is also a subjective point of view, the lack of reliable facts and data

ExamplesffImpact on the industry

Who has first-hand information, the company knows the few people who are out of the warehouse, the few people who know the amount of hospital use, and the few people who formulate policies and implement policies. Most of them are industry chain practitioners and medical workers who are left and right by policies and fear in their hearts.

Unless we are parents, who knows how long it will take? My idea is to sample.

1Find three types of minority chat, do not be influenced by the majority

2The conversation needs to be verified in many ways. For example, those who make traditional Chinese medicine say that it is useless and has dropped sharply. They need to find more verification and find that it is really useless.

3Looking at the sample size, the changes are in the single digits (±10%within), this high probability will have factors such as seasons and holidays, and should be analyzed in collaboration with the number of outpatients.

4The general teacher is right.±10%I don't feel it within, so I can't talk alone. I have to monitor it for several months or look at the data.

5Shielding noise, to seeffThe situation is bound to involve who to trust, listed companies will publish data, its credibility is higher than a single employee chat

         

4.6Public number, self-media, information platform

Dachang public number: listed companies, head enterprises, potential stars, 1000 or 2000 some have account matrix, not listed one by one.

75HomeIVDmain enterprises and related enterprises, fromCAIVD(cut-off20220529)

Industry related media:

•  

Olida Medical Technology Service, National In Vitro Diagnostic NetworkCAIVD,CACLPIn Vitro Diagnostic Information, Medical Laboratory Instrument Reagent ExpoCACLPSequencing China, Chenghui Technology, Shell Society, Gazelle Society, Dingxiangyuan Account Matrix, Feng Renfeng, International Laboratory Medicine, Cattle Krypton Capital, Instrument Home, Siqi Circle, Siqi Club, Weirun Sairun Information, Medical Laboratory Zone, Medical Rubik's Cube, Medical Cloud Studio, Chinese Medical Laboratory Journal, Laboratory Medicine, Laboratory Medicine Network

 

From the media

•  

A Niu has something to say, Chai Yingshuang, Chen Wei studies genes, Chen Zai's absence, the impression of taking advantage of the wind, from Gang Rinpoqi to Jingnabalu, staying in small hunting, Big Sword Brother tells stories, witnessing years bit by bit, molecular diagnosisIVDGuohao Inspection,IVDPractitioner(Net),IVDRaw material network,IVDshare library,IVDSharing Home, In Vitro Diagnostic Tool Man, Old Ji Essays,IVDDeveloper Alliance,ivdIndustry hard dishes, in vitro diagnostic study notes,IVDResearch Society, Huang GongIVDCircle,IVDiagnosis,IVD industryIn vitro diagnostic information, in vitro diagnostic network, Jia Banxian chat diagnosis, Jane's journey, orange garden upstream, competition.IVDRaw material Jianghu, gene Jianghu, Lao Liu dialectIVD,MedNew youth, in vitro diagnostic value circle, in-circle classroom, in vitro diagnostic marketing department, in vitro diagnostic network, test voice, gossip.IVD, small orange lantern net, follow the cause of the collection of drugs, strict selectionIVDRaw materials, medical world phenomena, methylation, medical observation, life science industry observation, interesting fat man, early screen, advice, in vitro diagnostic reagent ma girl, geek shallow north miscellaneous talk, jingwei medical equipment circle, kaishu medical equipment promotion record, big life and health industry legal review, microfluidic control, microfluidic control learning, micro-diagnosis network, I am a builder, smallASister move brick, Xiaoxia saidIVD, a scholar Guo Guo, medical examination waste processing workshop, medical examination data.

        

(Sorting originally wanted to find it by letter was very difficult, so I arranged it casually. Omit including“IVD”Key words at the beginning40Number“Gene”Key words at the beginning20Number; The length is a bit big. Fold it up)

Many bosses have not updated for a long time, and they will explode as soon as they update. It's a pity that some of them have not been updated.

Public numbers are generally handled, and original updates are not so frequent. Because the public number attaches great importance to traffic, the depth is very shallow, the information is very little, and it is not systematic.

The public number is a big problem that cannot be edited and updated again, so the editors-in-chief are basically“Blind bear snapping corn”After sending it, I don't care. Many contents are inaccurate and can't be changed.

Information Platform:

360dx https://www.360dx.com/

fierce biotech https://www.fiercebiotech.com/

https://www.prnewswire.com/

Medicine Wisdomhttps://news.yaozh.com/

Mewithinhttps://www.menet.com.cn/

medical community http://www.yiyaojie.com/

Biological Valley http://www.bioon.com/

Yao Duhttps://www.pharmacodia.com/

4.7Investment and Financing:

I think there are several platforms with investment and financing, but I don't know much about them if they are not in the circle.

Investment community https://www.pedaily.cn/

arterial network https://www.vbdata.cn/

4.8Industry Analysis:

The second-level seller (I don't know anything about random sorting at all, and I found some on the phone meeting of friends circle. I'm not sure if it's a short name or a second-level seller)

Haitong, Xingye, Soochow, CITIC Construction Investment, Guosheng, Guolian, Huaan, Zhongtai, Debang, Cinda, Guohai, Shenwan, Kaiyuan, Guojin, Guosheng, Shanghai, Northeast, Yangtze River, Huachuang, Caitong, Tianfeng, Guoxin, China Merchants, Zhejiang Merchants, Everbright, Southwest, Pacific, West, Anxin, Huaxin

Reporting Agency

head leopardhttps://www.leadleo.com/

arterial networkhttps://www.vbdata.cn/

Huibo Investment Research Informationhttps://www.hibor.com.cn/soft/download.html

Insight Research Reporthttps://www.djyanbao.com/report/

Zhiyan Consulting (Industrial Information Network?)https://www.chyxx.com/

4.9Association Exhibition

KOL: leaders of regulatory departments, hospital experts, company executives, and senior practitioners. Need to develop their own circle of friends.

Exhibition: No.xxThe International Laboratory Medicine and Blood Transfusion Instruments and Reagents Expo (China Association of Clinical Laboratory Practice Expo, shortCACLP), No.xxThe China International Medical Devices Expo (China International Medical Equipment Fair, shortCMEF)

Academic Conference: Conference Information Website, Chinese Medical Association No.xxThe second national academic conference on laboratory medicine, the annual meeting of laboratory doctors of the Chinese Medical Association and the firstxxNational Laboratory and Clinical Academic Conference

Association organizations: Chinese Medical Association, medical association branches and groups, international societies, non-profit organizations

         

5. Empowerment Tools

5.1Search Engine

Baidu search, half advertising,

BingSearch, details, sometimes more than half of Zhihu

GoogleSearch, after the launch of China, the Chinese content becomes less.

Search engines have their own characteristics.

DueIVDMany contents are in Tencent department, such as public number video number, which cannot be found by search engines. Some contents need to be searched on WeChat again.

For example, search for a secret crush, but there is a Daniel andtaThe same name, how to exclude Daniel's information coverage.

Open advanced search, some search engines need to use specific symbols.

Exclude information that does not contain the following keyword input content.

5.2Translation

Web Translation:ChromePlugin cocoa translation, free integration;ChromeBring your ownGoogleTranslation, need science online

Document translation:DeepLHow to get free. one more complimentWPS, bring your own translation is very useful.

Video subtitles: suchYoutubeDirect Chinese subtitles, other video websites to be checked

         

5.3Video recording

It's not very good to find a bunch of them, maybe the money is not in place. RecommendWPSLinked Screen RecordingApowerRECNot only can recordppt,wordThe screen can be recorded. use of courseofficeofpptComes with recording function.

 

5.4Scientific Internet Access

Direct search, spend money to buy, this money was cheated1I think it's worth it within ten thousand.

Friends who do not want to surf the Internet scientifically, my feeling: when people come to the world, they have the right to feel the whole world!

5.5 AI

See the video for details. I used one“cross the bridge”The software, don't know when the yellow stall, don't recommend.

Price30-50Yuan, limit the number of conversations, but also enough.

 

5.6Office Software

EitherOffice, orWPS.

Often found colleagues pivot table does not,pptCan't operate, tools are not skilled and can be solved very well. It is good to try different solutions to the same problem. At least press all the buttons again.

I tried it for involuntary reasons.WPS, really sweet, follow-up to write a separate introduction, also bought a member.

5.7information digitization

Now the minutes of the meeting are all recorded and translated. Some friends still record on that piece of paper, and they don't know where to put it. Information digitization is conducive to retrieval and transmission, and it is recommended to try.

Digitization of information including

Tools, paper document scanning and photographing, map recognition software to extract text, various document format conversion, audio to text, simultaneous interpretation (input, recording) sound and text conversion in different languages, all have software andAPP.

Collected works (books, industry standards, papers, patents, interactive media)

A work here refers to an officially recognized or influential output. The words in the book are more costly, and they always bring their own halo. Standards, papers, and patents are approved by an institution to publish endorsements. Interactive media is the public number, etc. This kind of unofficial certification depends on the public opinion situation. The number of people watching is high, and the content quality is endorsed by the flow.

5.8Data Crawling

IVDThe problem in the industry is that the data is not open to the public. Many data authorities have them. They are scattered in various places and need crawlers.

Automated crawlers can be1Taobao Outsourcing2learn by yourselfPython3Octopus and other software implementation, of course, the amount of data is not large manual climb faster.

5.9Data analysis and presentation(Chart) See previous article for details

IVDMarket data analysis insights (above)

IVDMarket data analysis insights (below)

5.10Information security restrictions(Refers to the company's large requirements for information security, information security several stages,1COMPANY COMPUTER MONITORING2Restrict partial assignment of computer functions3Remote Desktop Office and Communication)

The mobile phone can solve this conflict, the mobile phone is connected to the monitor office,PCMove both ends in one. See video for details. I bought a line and tried it. It seems that the old mobile phone is not very good and needs more practice.

 

If the company even monitors its mobile phones, either our company is engaged in state secrets or we should leave quickly.

5.11time allocation(Commuting, Rest)

There is a popular saying that the difference between tool people is outside of work.8Hours. See above for details,

Time Management of Marketing Department (above)

Time Management of Marketing Department (Part II)

Personal energy is limited and completely rigid. The time and energy allocated to various information also determine the quality of life.

Examples

I played games before, and the game industry made more money! People have thoroughly studied human nature and let me play games as soon as I have time. Short videos have a similar nature. According to the interaction between people and information, playing games belongs to the output information. Game providers collect player information through games to better promote consumption.

Watching TV is a little better. TV cannot at least place an order with one click. Watching TV is a passive information implant. Take the news broadcast and other national news as an example, most of them hope that the viewer will remember the information conveyed by the identity and influence the viewer's behavior.

Purposeally retrieved information is currently the least easily influenced, and I call it exploratory information. For example, a recent press conference in Mexico said that aliens had been discovered. I'm very small, with exposed ribs and limbs, which are very similar to people,c14A survey from now1000If you are interested in the following years (from the news above), you can explore why aliens have this virtue. It involves actively looking for relevant information. Some false information needs to be eliminated in this process, some conflicting information needs to be traced back to the source, and the final information obtained is likely to be useful in solving this problem.

Some people say that Little Red Riding Book, Weibo and tremolo all have their own patterns to show the details only after clicking on them. Is it exploration information? Personally, I think it is similar to Taobao. The information clicked on each point is just a consumption link. Finding information in it is the same as tasting the fruits on the tree by monkeys to determine which one is ripe. The efficiency is extremely low.

5.12information storage

Mobile office (cloud storage, end-to-end information transmission) realizes cloud office. First, information should be digitized, and secondly, information should be stored in the cloud. For example, the designer told me at work that after work, the materials are all in the company computer and cannot work. At this time, it is necessary to establish an online material library.

At present, individuals use Tencent weiyun, while others use Baiduyun. Enterprises have servers that can also act as cloud disks.

Carding

Information cannot be added to the hard disk. The collection of public articles cannot be learned. It is still necessary to remember, find and use the information collected.

Build your own just maps (mind maps, documentation systems, references). Mind mapping is conducive to information classification and memory. Mind mapping covers two common modes of thinking, induction and deduction, and is the basis for thinking about problems. Information is processed by the human brain and can be placed in a specific position in the mind mapping to help think about problems and increase understanding. Document system refers to the regular file names and placement positions, which are often used when writing papers with references,wordBring your own reference library, you don't have to change the format over and over again.

thinking model

What is the relationship between information collection and thinking models? I think thinking models will increase the speed of understanding new transactions.

For example, I have some understanding of biological research through the study of biology. The design of the experiment will consider the integrity of the experiment from the molecular, cellular, tissue and individual level. Similarly, a new diagnostic index will also check the data at all levels according to the experimental thinking.

Information Update

Different stages focus on collecting and using different information

Initial entry into the industry

Emphasis on basic knowledge, in their own areas of responsibility to dig deep foundation. Literature, competition, registration, books

80Points

Has been able to complete the existing work, and began to expand other areas of the industry. industry reports, exhibitions, academic conferences,

The pursuit of excellence

Reach the industry in their own areas of advantageStandard, get peer and customer recognition. I still hope to contribute to the industry. Review history and analyze the future, organize information, attach importance to thinking, boldly assume careful verification, and return to the beginning of the international vision.

Entry

The information is stored in the computer, recorded in the notebook, even in the subordinate's computer, the mail, the information will sooner or later be forgotten, lost. Just as floppy disks were used to store information before, compact disks were used later, and hard disks and clouds are now used, digital information also has hardware compatibility problems. However, the brain cannot be replaced at present. After the brain reads, the information will retain the anchored point, which is conducive to remembering and finding. In addition, the information will be integrated into a document, which can be quickly extracted and helped to emerge. Gathering information also requires going into the game.